LinkedIn is the most powerful social networking site for business, with just a few simple steps you can create a compelling profile that will help you start conversations and generate valuable business leads.
It’s not difficult to see why LinkedIn is a popular tool, with over 161 million professional users in its network it’s a must have social tool for business.
Some of the key reasons why you should use LinkedIn for business
1.) It’s a central hub for your brand – upload your company logo and some key facts about your company – an easy way to increase brand awareness.
2.) Enables you to grow followers and is an excellent tool for engagement. By using LinkedIn Groups you can join groups within your industry which will increase your visibility. You will also be connecting and engaging with potential customers, this gives you the opportunity to show your expertise in your particular field.
3.) LinkedIn is a great source of analytics, you can check who has viewed your profile and see the industries, countries and interests of the people viewing your profile.
4.) Add a link to your company website on your LinkedIn profile to drive traffic to your website. You can also add a “Follow us on LinkedIn” button to your website. Include a link to your LinkedIn profile on customer communications such as emails and newsletters.
5.) LinkedIn is great for Search Engine Optimisation (SEO). To optimise your profile for search you should add top keywords to your profile, for example in the headline or company summary.
6.) You can also use LinkedIn ads to find and target potential customers.
LinkedIn is a powerful tool, connect now and engage with your followers.